• Adidas Rugby Rig
  • Adidas Rugby Rig
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Adidas Rugby Rig

  • Client: Adidas

  • Categories: Sport

One of the trailers was refitted to create the adidas Rugby Rig — an interactive display truck that featured at All Black public training sessions and was exhibited in towns and cities around New Zealand.

According to Adidas marketing manager Craig Waugh, the Adidas Rugby Rig is a celebration of the All Blacks 2003 Rugby World Cup challenge."The Adidas Rugby Rig allows New Zealanders to learn more about the All Blacks. People will relish the chance to compare themselves with Kees Meeuws on a scrum machine, or stand next to life size versions of the men in black.

All Blacks Manager Tony Thorpe said getting around the country was an important way for the All Blacks to connect with New Zealanders.

"It's an excellent way for adidas and the New Zealand Rugby Union to offer everyone an inside look at the All Blacks and of course pledge their support to the challenge the team have ahead," Mr Thorpe said.